Assistant Director, Marketing and Brand Development

Apply now Job no: 495885
Work type: Non-Classified/Professional
Location: Boise, ID
Categories: Event Support, Marketing and Communications

About Us: Boise State University, powered by creativity and innovation, stands uniquely positioned in the Northwest as a metropolitan research university of distinction. Learn more about Boise State and the City of Boise at Boise State University is committed to increasing the diversity of its faculty, staff, students, and academic program offerings and to strengthening sensitivity to diversity throughout the institution. Boise State University is an affirmative action/equal opportunity employer, and members of historically underrepresented groups are especially encouraged to apply. We are a welcoming campus that supports diversity and inclusion.
Job Summary/Basic Function:

The Assistant Director, Marketing and Brand Development will work with a cross-functional team of creative professionals throughout the creative process to track, coordinate, and implement marketing deliverables/tactics such as advertising, social media, design, email/text communication, websites, and content, and traffic final assets to vendors, team members, and the university community. This position also handles brand development initiatives/campaigns on a local and national level, expansion into new media and business partnerships, management of event-day functions such as on-site media, all VIP activity, Meet and Greets, event management/oversight of Arena operations for select athletic/community events and contributing to the management of the Arena’s in-house merchandise operation, etc.

Department Overview:

ExtraMile Arena Mission – Bringing world-class creativity, competition and celebration to life
ExtraMile Arena Vision – ExtraMile Arena aspires to be an iconic venue thriving in the heart of the vibrant Boise metropolitan area. Operated by passionate venue professionals guided by a principled compass of safety, servant leadership, respectful relationships and indomitable spirit, ExtraMile Arena will be renowned for world class event experiences.
ExtraMile Arena Values:
• Safety
• Servant Leadership
• Respectful Relationships
• Indomitable Spirit
• Entrepreneurialism
• Stewardship
• Service Excellence
• Mutually Successful Outcomes

Level Scope:

Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees.

Essential Functions:

Assistant Director, Marketing and Brand Development:
Event Marketing and Brand Development:
● Work directly with Associate Director of Marketing and Assistant General Manager to develop marketing and promotional plans with specific goals and objectives, identify target markets, execute plans and report results.
● Oversee all digital marketing for event & brand campaigns.
● Conduct quantitative and qualitative research on marketing trends, digital and social media developments and industry standards.
● Conduct all print media buying for Arena events.
● Forge partnerships with local entities and content creators to strengthen both event and brand awareness.
● Solicit, negotiate, and cultivate partners for promotional and media programs that positively impact the brand both at the local and national level.
● Implement and execute marketing campaigns/special projects.
● Create, implement, and analyze customer surveys.
● Oversee all event photography.
● Maintain all photographic content, utilizing it for campaigns and digital initiatives.
● Foster relationships with Boise State campus partners to promote upcoming events through campus channels.
● Oversee ExtraMile Arena’s Marketing Interns, street team efforts, and foster growth within the department.
New Media Management (website, all social media platforms, email marketing, text messaging, digital media/marketing, new media channels and opportunities):
● Incorporate new media strategies to grow and expand marketing campaigns for both the venue and incoming client.
● Manage all projects and campaigns related to arena web pages both internally and when utilizing contracted service providers.
● Leverage new technologies and new media outlets to implement opportunities to introduce into the marketing mix.
● Develop and maintain all Arena web content to effectively showcase upcoming events to the local market, promoters and agents.
● Ensure content is prompt and accurate for announce, presale, and on sale timing.
● Oversee all content and strategy for social media pages (Facebook, Twitter, Instagram, etc.)
● Seek out new social media platforms and implement a strategy as necessary.
● Supervise all submissions from approved social media publishers prior to content becoming “live” on arena pages.
● Utilize Ticketmaster platform (or other ticketing platform if applicable) to leverage available tools to reach new submarkets/potential ticket buyers and identify additional opportunities.
Design of Promotional, Advertising and Marketing Materials:
● Create design concepts and make recommendations for national advertising, marketing materials and promotional pieces.
● Create (when necessary) tour marketing assets for local announce, presale, on sale and general campaigns.
● Oversee all signage within the arena, both printed and digital.

Event Management:
• As part of any full-time, professional position at ExtraMile Arena, each Administrative Staff member has day-of-event responsibilities for commercial, Boise State Athletic, and community events. Duties change depending on event classification
• VIP Event(s) Manager: Advance and execute all VIP, Meet & Greet, Hospitality and Artist Management functions that occur on commercial event days
o Work with internal departments to ensure proper execution (ticketing, production, guest services, security, marketing)
o Work with external departments such as parking and catering
o Staff and supervise needed positions for all on-site activations
o Oversee all event components day-of-show (catering, location, logistics, security, guest services, patron ingress, etc.)
o Advance, negotiate, and track all expenses
o Settle all bills with tour contact and work with campus accounting track fund deposits
o Supervise all meet & greets for artists working with tour managers
o Successfully manage all impressions from touring staff as well as guests to ensure a smooth event and positive experience
Event Manager:
Manage select athletic, campus and community events such as Boise State University basketball games/gymnastics meets, Boise State University Commencement, high school graduations, etc.
o Duties include, but are not limited, to oversight of all Front-Of-House Staff, briefing of staff prior to event, conducting incident reports as necessary, ensuring facility readiness, serving as the facility representative for all event happenings, etc.
o Merchandise Operations: Assist in management of the following merchandise duties:
 Staffing of all needed selling positions
 Training of merchandise staff on sales functions and protocols
 Supervise merchandise staff for count-in, setup of stands and count-out
 Close out all tills post-event
 Count all cash from collective merchandise operation
 Reconcile cash and credit card sales to determine arena commission
 Assist in merchandise settlement with the show if/as necessary
• Support of business at other venues (Idaho Botanical Garden and other venues as identified):
o Provide general event operation support at off-site venue(s) as needed
• Work with promoters and local media to develop and execute strong advertising plans
• Establish effective rapport with promoters, professional design service providers, sponsors, patrons and other University personnel
• Maintain outstanding customer service by responding to customer, client and vendor needs, complaints and suggestions in a timely and professional manner
• Serve on departmental and university committees as appropriate
• Continue professional development by involvement in professional organizations, workshops and conferences, and participating in regular continuing education
• Establishes and maintains good working relationships with traditional print media representatives in the Treasure Valley and outlying areas (Magic Valley, Wood River Valley, Eastern Oregon, etc.)
• Maintain compliance with Arena standards, values and missions.
• Perform other duties as assigned

Knowledge, Skills, Abilities:

● Ability to generate, cultivate and maintain business relationships with a diverse set of stakeholders and demonstrate strong communication skills.
● Must be able to work independently, make decisions and problem solve.
● Ability to compose written material with a succinct message and free of spelling or grammatical errors.
● Good knowledge of: creative directions and design best practices; the print industry, digital images, and mailing regulations; developing and implementing communication and marketing plans, and project coordination.
● Experience: implementing marketing and advertising plans, to include budget management, across various platforms including social media as well as computer literacy using creative suite software.
● Possess strong organizational and time management skills.
● Possess knowledge and skill related to graphic design, must also have a good understanding of design trends and be capable of seeing a design concept through.
● Ability to efficiently manage multiple projects simultaneously.
● Excellent customer service skills and the ability to communicate with a wide variety of customers, colleagues and vendors.
● Working knowledge of web design concepts including but not limited to, Adobe Creative Suite, HTML, CSS, and Action Script/Flash.
● Experience in managing, leading and supervising staff.

Minimum Qualifications:

Bachelor’s Degree in a related field and 2 years experience or equivalent

Salary and Benefits:

The salary range for this position is $44,574.40 - $ 52,436.80. Boise State University is committed to offering a benefits package that provides health and financial protection plans as well as resources to promote health and well-being. Our program provides flexibility so you can choose the benefits that are right for you and your family. Learn more about our benefit options at



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Boise State University is an affirmative action, equal opportunity employer. Boise State University is building a culturally diverse faculty and staff and strongly encourages applications from women, minorities, individuals with disabilities and covered veterans. As a federal contractor, the University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. View Boise State's complete Pay Transparency Policy Statement. If you require an accommodation to complete this application, please contact Human Resources at 208-426-1616
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